Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust
نویسندگان
چکیده
In a rapidly changing business environment, the entrepreneurship of top management is essential for survival and sustainable development enterprise. Building on view strategic choice theory, this study identifies relationship between entrepreneurship, market-oriented culture, work engagement. Data were collected from 493 employees regularly working in small medium-sized firms South Korea. The results indicate: (1) (consisting innovation, proactiveness, risk-taking) has significant positive influence (2) positively affects engagement, (3) culture effect (4) effects innovation proactiveness engagement are significant, controlling showing partial mediating (5) CEO trust moderates risk-taking Theoretical practical implications suggested.
منابع مشابه
Honesty Incorporated: Can the Development of a Trust Culture Create Sustainable Competitive Advantage?
Companies all over the world are trying to become better places to work because they realise that it is essential for their survival. A work environment supportive of trust and good employee relations at all levels clearly brings the best performance out of the employees which in turn benefits the organisation as a whole. Employees who are committed to their work will exhibit higher productivit...
متن کاملSynergies and Sustainable Competitive Advantage
Synergy is a concept fraught with ambiguity about its sources and effects, perhaps as a consequence of of previous literature on the subject not distinguishing between these. In this paper, the sources of synergy are separated from the sources of sustainable competitive advantage in order to analyze the competitive implications of different types of synergies, and thus be able to answer the que...
متن کاملAugmenting Sustainable Growth and Competitive Advantage through Local Development
As the industry grows, its burgeoning thirst for water and energy has brought it into direct competition with local communities. In order to reconcile with these external stakeholders and create a more sustainable growth model, companies are beginning to invest in infrastructure and build local capacity for environmental management. Th e challenge, however, lies in the ability of industry to le...
متن کاملProducing sustainable competitive advantage through the effective management of people*
Executive Overview Achieving competitive success through people involves fundamentally altering how we think about the workforce and the employment relationship. It means achieving success by working with people, not by replacing them or limiting the scope of their activities. It entails seeing the workforce as a source of strategic advantage, not just as a cost to be minimized or avoided. Firm...
متن کاملEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran
This research was aimed with the aim of "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran". In this research, the Salonak et al. (2014) questionnaire, marketing strategy of the company from Kim et al. (2012), the company's image from Salinase & Peres (2009), brand equity questionnaire from Aker...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability
سال: 2021
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su13073986